New York’s largest newspaper has made its online edition available free to the public in an effort to counter rising online ad rates and drive more eyeballs to the paper.
New York Times, which is owned by Bloomberg LP, has been offering a digital edition of its print edition free of charge to its subscribers for months.
The paper’s print edition was launched in late April, and since then has offered subscribers a digital version free of cost.
The paper’s digital edition has been available since last week.
“We know that people use the print edition as their primary source of news and information,” NYT spokesperson J.P. O’Brien told Ars.
“The digital edition provides a broader range of articles and content than the print version, allowing us to deliver more compelling and relevant content to our readers and to help them engage with our digital offerings.”
O’Brien added that the paper had been working on the issue since the launch of its free digital version.
“As we continue to work with our print partner to optimize our digital offering for the best possible experience for our readers, we are working to further improve our digital delivery to ensure that we have the most compelling and engaging content to readers,” he said.
Newyork Times’ digital edition, called the NYTimes.com edition, is also available for purchase on the paper’s website, where subscribers can opt to download the paper on their desktop computer or mobile devices.
The NYTimes website allows subscribers to search for stories and get more information about specific topics.
But O’Connor said that the NYtimes.com print edition is not intended to be used as a news source or to provide an accurate, comprehensive source of information.
“The print edition serves as a comprehensive resource that allows our readers to find the stories and articles that matter to them, as well as the stories they want to see,” he wrote.
“Its purpose is not to serve as a place for readers to read about the news in a comprehensive manner, but rather to offer a broad array of content for a diverse set of audiences.”
The NYT’s online edition has also been available to subscribers since last Thursday.
The NYT also offers a free digital-only version for subscribers who sign up for the service.
While the NYT doesn’t publish articles or provide its own stories, it has developed its own “local news” section.
O’dBrien said that NYTimes’ content is provided to the community for free through an agreement with the NY Times Community Foundation, which was formed in 2012 to help local newspapers with digital content.
While many newspapers have found ways to use their print editions to generate revenue, the NYT is one of only a handful that have been able to offer both a digital and print edition to its readers.
The Times has also launched a free version of its online platform, but the paper has been able only to offer it to subscribers who opt in to a subscription plan.
O’Connor told Ars that NYT is also looking at the option of charging for the NYT digital edition in the future.
“We are looking at different ways to deliver the NYT content in the digital world,” he added.