The Cincinnati Enquirer is launching a new digital advertising campaign aimed at black people in the state.
The newspaper is calling the campaign “Black Lives Matter Cincinnati” in a bid to “show that our voices matter, that our stories matter, and that our lives matter,” according to the news release.
The campaign features three videos that will appear on the paper’s website, the Enquirers home page and on Facebook.
One of the videos will show a woman reading a list of issues including police violence, police shootings, unemployment, homelessness and the opioid epidemic.
The other two videos feature a man reading a news article about a new law aimed at protecting young black men.
The Enquireries Facebook page has already attracted more than 5,500 “likes.”
“The message that we’re sending is that there’s a lot of work that needs to be done,” said James Gettler, the newspaper’s publisher.
“And we want people to understand that they’re part of that effort.
So we’re going to continue to do this, and we’re hoping that the message of the campaign will resonate with a lot more people.”
A similar ad campaign, “Black Justice Cincinnati,” launched in 2016.
The website, which will continue to be updated with new videos and ad spots, has attracted more over the years.
Gettler said the company hopes to reach more than 20,000 people by the end of the month.
The video ad campaign will run for the next year.